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Carole Zabbal  (carolezabbal)  
Versatile professional copywriting and editing
Freelance Writer-Editor and Graphic Designer -- Silvertree Media
Self-employed person, Verdun, QC
Professional summary:
**SERVICES & AREAS OF EXPERTISE**


• Web Content:
SEO writing, writing for the web, e-newsletters, blog writing, feature writing, web content.

• Marketing copywriting:
Advertising campaigns, brochures, sales letters, speech writing-Feature writing: articles on travel, the environment, lifestyle.

• Donor and development materials: Fundraising letters, ad concepts, donor relation materials, donor recognition.

• Corporate writing:
Corporate communications, press releases, newsletter articles, reports.

• Design:
Graphic design, branding, web design, marketing material.



Skills:
Communications: Editing, copywriting, web and graphic design.

SEO, advertising and marketing principles, best standards for various styles of writing.

Teamwork: Ability to work collaboratively with colleagues, clients, suppliers, and other stakeholders.

Initiative: Demonstrated problem-solving skills and ability to handle a number of projects simultaneously.
Independent, creative thinker with strong analytical thinking skills.


Rates:   Other : Depending on project

Workplace:   On site Teleworking

 

Year established:    2004 Business number:   n/a
Number of employees:    n/a Business revenue:    n/a


CATEGORIES  




1) Marketing & Sales > SEO/SEM
2) Writing & Translation > Copywriting
3) Writing & Translation > Web Writing
4) Writing & Translation > Editing/Proofreading
5) Graphic design, Multimedia & Arts > Other - Graphic design, Multimedia & Arts



EXPERIENCE AND ACHIEVEMENTS  



Silvertree Media
Freelance copywriter and editor
Copywriting and
editing (print and
web): media kits,
ads, SEO/ web, emails/
enewsletters.
November 2004 - Present

Wild Ireland magazine
Deputy Editor/Staff Writer
Write and edit magazine articles, create copy and floats to bring in new advertisers.
September 2000 - September 2010

Concordia University - Advancement & Alumni Relations
Senior Writer
Editorial and writing expertise, fundraising copy for print and web.
September 2006 - January 2008

Killarney Advertiser
Copy Editor/Staff Writer
Create content to boost advertising revenue, edit articles for accuracy, grammar, legal liability.
January 2003 - August 2003

Thompson NETg
E-Learning Editor
Edit and review multimedia e-learning courses for the corporate educational software market.
January 2001 - January 2003



EDUCATION AND CERTIFICATIONS  



Oxford University - Lady Margaret Hall, Oxford, UK
M.Phil (postgraduate research degree)
September 1998 - June 2010

Concordia University - Montreal, Canada
Certificate in Graphic Design and Desktop Publishing
January 2006 - January 2007

McGill University - Montreal, Canada
Bachelor of Arts in History and English
September 1993 - July 1997



PROFESSIONAL MEMBERSHIPS  



QWF
Member
Quebec Writers' Federation

EAC
Full member
Editors' Association of Canada

PWAC
Full member
Professional Writers' Association of Canada



AWARDS AND RECOGNITION  



Best French-language news story
QCNA - Quebec Newspaper Awards
2005



REFERENCES  



George Bakoyannis
President, The Laval News
Client

Sandra Spina
Communications Director, Concordia University
Client

John Roumeliotis
Creative Director, Black Ink Design
Client



 
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